SEO (Search Engine Optimization)

A method that could improve the quality and quantity of audience coming to your website from different search engines. It could increase your brand awareness by-
tracking local customers
Build credibility & trust

SEO Types
1) On page
2) off-page

On page

It involves optimizing the website in terms of content & technical aspects. (including HTML source code, Schema, Meta tags)
With the help of tools like Google Ads, ahrefs & semflish one can identify terms for their respective brand. These terms will help in getting more customers.

How?
These terms will be shown on the search engine whenever a customer will search for something relevant.
Meta tags– tags that the search engine displays whenever a customer will search for anything. It describes a page’s content
Alt tags– image tags to provide a text alternative for search engines
Heading tags– indicate headings on a webpage by using code to tell a web browser how to display content.

OFF Page

Doing things outside the website page to increase search engine rankings. This would help in
site popularity
relevance
trustworthiness
authority

This would be possible when reputed website vouch for your content with
Backlinks
Social media masking
Guest Blogging
linked/ Unlinked brand mentions.
Influencer marketing

Promote your Products on Social media platforms like Facebook, Twitter, Instagram, and Niche Platforms like Quora Reddit, Medium. This will send a strong social signal to search engines leading to the page being shown as highly relevant for related searches and audiences.

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